Playing Our Values – being Trusted, Unique, and Inspiring. Our values, Trusted, Unique, and Inspiring, shape the perception of our business and brand. It’s how we want our customers to see us and what is reflected in our behavior. By role-modeling our values, we define who we are, helping us reach our potential, achieve our goals, and bringing value to our customers and the business. Our values form the core of our company, serving as the shared foundation in TUI. In this game, we’ll explore scenarios where our values come into play, making an impact, and collectively discovering ways to showcase them. And, of course, let’s have some fun along the way!